Actimel, the Breakfast reminder

Danone Actimel activates your immune system if you have it everyday. Brazilian mothers (and not only them) seem to forget to give their kids Actimel everyday. So Wunderman came up with a nice idea for a friendly reminder: “print” the message on a toast.

Thanks to Simone for sending this through. I like the idea, and I love the fact that to launch the campaign they seeded the special toasters to “some of the most influential mothers in Brazil” (I don’t know what the hell does this mean, but it’s hilarious