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Tag archives: ikea

Ikea or Death?

on October 10, 2013 by Mark Comments

IKEA is that friendly shop where you get cheap furniture from the inside of a giant, unending warehouse. Black metal is the kind of music that sounds like someone screaming while trapped inside a burning church. They each possess a fervent fan base. And to tell you the truth, the names of the furniture in IKEA sound a lot like the names of black metal bands. Consider this quiz an educational way to learn the difference between the two. Read more…

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Ikea Make Small Spaces Big 360

on August 6, 2013 by Mark Comments

Ikea helps you find more space at home with this interactive experience. You’re invited to have a nose around lots of clever ideas. In this interactive film, created originally for IKEA FAMILY members, you can explore a typical, everyday home, choosing which areas to skip to for the small-space challenges you face. Read more…

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Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

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IKEA, there are two sides to every story

on January 22, 2013 by Martina Comments

The new year gives IKEA the opportunity to celebrate new beginnings in life. The brief is quite clear but, of course, there are plenty of different ways to respond to it. And it’s funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single. Read more…

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IKEA playing with their friends

on October 27, 2012 by Tim Comments

IKEA in the UK presents this charming video as part of their “Entertaining” campaign. A group of kids are in perfect synch with a bunch of oversized play friends, from cuddly bear and robot to action figures. Watch the reveal at the end of the spot and don’t miss the ‘Making Of’ which is told and led by a very Scottish ‘Darren, the Bear’. Read more…

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IKEA Mind the Gap

on August 2, 2012 by Martina Comments

Ambient marketing meets urban landscaping in this IKEA’s project made in Japan. The Swedish brand took over the streets of Harajuku in Tokyo or, better, the gaps between the buildings in Harajuku, to display pieces of its furniture collection and prove that they can fit everywhere and enrich even the smallest living spaces. Read more…

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IKEA’s surprise chemical toilet

on May 7, 2012 by Martina Comments

Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this chemical toilet installed in Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out this fantastic ambient marketing idea to promote IKEA’s bathrooms line. Read more…

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IKEA’s smallest store ever

on April 17, 2012 by Tim Comments

IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified - by a few more pixels - and can be bought when you click through. Read more…

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IKEA’s iPad friendly gloves

on March 11, 2012 by Martina Comments

In winter Norway is freezing, and the weather makes it impossible to use iPad outdoors, as you cannot make the touchscreen work with gloves. In such situation, SMFB came up with a brilliant idea to launch and seed IKEA’s new catalog for iPad. The agency created and distributed a special sewing kit, called “Beröra” (which means “to touch”) that in pure IKEA style enabled Norwegians to customize their mittens and make them iPad-friendly. Read more…

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Ikea - A Voyeur’s dream

on January 12, 2012 by Mark Comments

From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians. For six days, this IKEA “apartment” will be the home of these individuals. The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces. Read more…

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