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Tag archives: ambient marketing

Do nothing. And get a free beer

on August 26, 2013 by Martina Comments

I guess we are all getting tired of interactive vending machines, especially in the summer time, when it’s hot and we get lazier than ever. Smile here, do that, and get something in return… how demanding! So for once we welcome a beer that doesn’t ask for anything or, even better, it asks you to do nothing and get beer in return. An Amstel vending machine installed on the streets of Sofia invited consumers to stand still for three minutes, relax and take a break in order to enjoy a free beer. Read more…

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Mannequins turned into domestic abuse victims

on April 2, 2013 by Martina Comments

Violence on women is a huge problem in Italy. Yes, we are in 2013, but my country is so terribly medieval when it comes to women’s discrimination and domestic abuse. And we still don’t do enough to condemn, prevent and report the problem. This is probably why I was particularly happy to see this initiative that British fashion brand Vivienne Westwood created at their flagship store in Milan last November. Women mannequins turned into domestic abuse victims. Right there, in the center of Milan’s fashion district, where everything is perfectly polished, they decided to punch people in the stomach with a great attention grabbing setup. Read more…

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Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

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Coca-Cola Happiness Table

on September 19, 2012 by Martina Comments

A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…

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Durex, inflight marketing gets a twist

on September 6, 2012 by Martina Comments

In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad. You can’t skip it nor ignore it, you just have to face it. But my guess is that you might actually like (or at least appreciate the surprise effect) of a recent Durex inflight marketing execution made in Poland. The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun… Read more…

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Vitamin Water’s Olympians

on August 9, 2012 by Martina Comments

After Nike’s Find Your Greatness TVC, also Vitamin Water decided to celebrate everyday athletes during the Olympics. The tone of voice is completely different, there is nothing epic in this commercial, but for sure the sense of humor is fantastic. Read more…

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The Zombie experiment in NYC

on August 3, 2012 by Martina Comments

Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York. Read more…

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IKEA Mind the Gap

on August 2, 2012 by Martina Comments

Ambient marketing meets urban landscaping in this IKEA’s project made in Japan. The Swedish brand took over the streets of Harajuku in Tokyo or, better, the gaps between the buildings in Harajuku, to display pieces of its furniture collection and prove that they can fit everywhere and enrich even the smallest living spaces. Read more…

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A coin to stop the Seal Killers

on July 31, 2012 by Martina Comments

Another very nice “offline interactive” idea made in Germany to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. Every year almost a million seals are killed for their pelts, their fat and their flesh. A huge number that gets even more awful if you think how cruelly the animals are killed (using a firearm!). Read more…

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Philips’ augmented reality mugs

on June 26, 2012 by Martina Comments

In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart. Read more…

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