Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: tvc

The Devil’s Chair

on August 27, 2013 by Martina Comments

The story of a cursed chair, the music of The Good, The Bad and The Ugly, and the reality that it’s always better to have a good insurance policy. Very nice short animation movie made in New Zealand reminds us with a bit of sense of humor that things in life can go wrong all of the sudden. Read more…

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Dove’s real (girly) beauty for men

on April 11, 2013 by Martina Comments

Selling beauty products to men can sometimes be a super hard job, but I feel this video made in Brazil is playing with the perfect insight to pull the trigger. Brilliant work Ogilvy & Mather Brasil which managed to create a TVC for Dove Men + Care and, at the same time, an hilarious a spoof of most female shampoo commercials. Read more…

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IKEA, there are two sides to every story

on January 22, 2013 by Martina Comments

The new year gives IKEA the opportunity to celebrate new beginnings in life. The brief is quite clear but, of course, there are plenty of different ways to respond to it. And it’s funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single. Read more…

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Leica’s soul

on January 19, 2013 by Martina Comments

A fantastic cinema commercial, almost a documentary, beautifully shot in black & white, has just been released in Brazil to support the launch of the Leica M-Monochrom camera, the digital camera that only shoots in black & white. The story is told from the POV of the camera itself, taking the viewer through a few decades of history, passion and war. The images were produced in just four days of filming and no archive footage has been used. Read more…

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Switzerland gives up its soul [TVC]

on January 7, 2013 by Martina Comments

And here we go again posting selected beautiful films. This one is made in Switzerland, where there is nothing they won’t do to make you enjoy a relaxing holiday. Read more…

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Jordan Cut Through LA

on October 9, 2012 by Martina Comments

A web commercial or an art installation? You decide. I just tell you that this is one of the most beautiful advertising ideas I’ve seen this year. Jordan Brand and Wieden+Kennedy NYC celebrate CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California. Read more…

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Call the beauty police

on September 20, 2012 by Martina Comments

I just found my new favorite brand of cosmetics. I had no idea that Benefit Cosmetics existed, but after watching the video below and finding out about their irreverent approach to advertising, they bought my loyalty. Benefit is like Diesel back in the ’90. Nicely cheesy and amusingly witty. Read more…

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Video of the day: The Bus

on September 19, 2012 by Martina Comments

Possibly the funniest TVC of the month. Hilarious and also very nicely filmed and produced. It’s a film for a Danish Bus company created by their own internal communication agency. So cool (and you’ll understand why)…

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Video of the Day: Rick Fantasy Football

on September 18, 2012 by Martina Comments

The perfect TVC for fantasy football fans. Monday morning is too early to show your pride. Monday Night Football is they key game you cannot miss and it’s gonna be broadcasted on ESPN. Take note and stop day dreaming until that game is over. Read more…

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Video of the day: Audi Suspect

on September 5, 2012 by Martina Comments

Back from my holidays, back posting my favorite regular feature: the Video Of The Day. Let’s start the new season with “Suspect” the latest Audi S8 TVC by Venables Bell & Partners that debuts on air today with the first NFL game. Read more…

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