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Interactive marketing and other great advertising ideas since 2003
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August 05, 2005
A mobile advergame for Range Rover

In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world's most famous landmarks such as Mount Rushmore, the Pyramids or the Great Wall of China. The challenge is not only to drive through as fast as you can, but also to take pictures of the landmark you're visiting during the driving stage.

Quoted on Digital Bulletin, Land Rover said that the game is the first of many planned for future Land Rover and Range Rover models.

Comments on this entry

so, what's the deal with the Blue Sphere Games' Website ( ? seems an awful lot like Macromedia ( - when i clicked off of the adverblog email, i thought i was on the Macromedia site. Very odd that a creative company would completely copy the website of one of thier obvious software suppliers.

Posted by: stephen at August 12, 2005 05:48 PM


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