La Repubblica reports the Vatican got really angry after seeing the new Playstation ad appeared on Italian newspapers. The ad (see below) portrays a young man as Jesus Christ during his Passion, with a crown of thorns representing Playstation buttons. After the negative reaction of the Catholic Church, Sony apologized and immediately suspended the campaign.

It's Sony, not the Vatican, that should be hopping mad about this ad. What exactly is the message being communicated here? Nothing related to PlayStation, as far as I can tell. Looks like an art director had this concept in his bottom drawer and finally found a gullible client willing to take it for a spin. All in all, a great example of content-free advertising.

Posted by: Todd W. at September 30, 2005 01:57 PM

never suspend a campaign like that. just wonderful.

Posted by: el panpir at September 30, 2005 11:47 PM

So do you not think the son of God would play the PS2 should he arise again? I'm sure he'd rather play than watch 'Jesus Christ SuperStar' on DVD.

Posted by: Clemba at October 18, 2005 02:43 PM