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Interactive marketing and other great advertising ideas since 2003
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July 01, 2003
Diversify the revenue model

You can't base a revenue model only on online advertising. As explained on Yahoo! keeps teaching us that it's important to diversify the revenue stream by offering premium fee-based services. You can't live with advertising alone...
That's why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can :-)

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