In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

Unfortunately I don't know the agency behind the project, but they did a very nice work, creating a simple yet engaging experience with a smart use of video.

I believe this is the first time I happen to see a digital action by Harley Davidson. I haven't got a motorbike, but I can't help being fascinated by the Harley's world and cultural heritage, and this website, more or less, helps the brand keeping the dream alive.

via Pietel.be.

Hi! The agency is McCann Digital in Belgium. You can find the credits right here: http://s36908.gridserver.com/demo/awardshows/harleydavidson/index.html

Thanks for posting!

Posted by: Michael Thuy at April 28, 2008 10:01 AM

Hi Martina,

The Agency behind this Harley Perfect Week-end is McCann Erickson.

regards :)

Posted by: Jeremy Coxet at April 28, 2008 03:53 PM