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February 17, 2009
Registering and the user experience...

I don't know if it's just me but this morning i step onto a couple of sites that asked me to fill in a twelve-fields form (each) before getting into the experience, which, by the way, one was really boring and the other one crashed my browser twice.


So, maybe i'm getting too picky but i don't think i ever visit again any of those sites and also i'm really pissed off about the waste of time i spent filling out those forms, much more because of it than because of the fact that i gave my personal data, so... what's the point of any brand in having my data if i do feel really upset about them?

Wouldn't have been better just asking me, for instance, my name in the beginning and let me play the game and then ask me to give them the other data when i'd finished the site? i mean, like, "if you want to ask for the prize fill out this form and hope to hear from us soon" or something like that?

or just something like "you liked reaching here? fill out the whole form if you want to continue"... i'll fill out anything as long as it guarantees me i'll be having fun from then on. Can't the registering process being added as a part of the narrative? Does it always have to be so... harsh?

But asking for my data just as to say "i want your data, and now i have it i don't give a damn about if you liked this site or not" makes me feel kind of... "blackmailed"? what if i missed the best site ever because i didn't fill in a complete form?

Well, just some thoughts, i don't know if anyone has an opinion on this or is it just me going nuts...

sure i got the image from I can has cheezburger :)

Comments on this entry

yo escuche tu pensamiento de viva voz hace unos dias y si, coincido al cien contigo desde mi lado de usuaria; ahora dejame replantearmelo para llevarlo a la mesa de las marcas, que sera cuando este sentada ahi que habra que buscar la ecuacion que tanto a usuario como marca, genere valor.
entiendo perfecto el punto, pero ya sabes como son estos negociantes ;)


Posted by: Coco at February 18, 2009 12:50 AM


I agree! This deserves to be labeled as a worst practice...

Posted by: rafael j. at February 18, 2009 01:40 AM


Totally agree

Posted by: Josué at February 18, 2009 10:01 AM


This is the classic trade off in marketing online - you have to offer something of value in exchange for consumer or user information. But yes, there's an exchange rate, i.e. twelve questions apparently don't equal a few minutes of gameplay.

Posted by: Keane at February 18, 2009 12:25 PM


Yeah, I have the same problem too, friend. I really HATE to fill huge forms just to take a doubt about anything. :/

Posted by: Iuren at February 18, 2009 05:06 PM


Great to find out we are exactly on the same page :-)

Posted by: Martina at February 18, 2009 09:52 PM


i always agree with you.

Posted by: serena at February 19, 2009 11:52 AM


No, buddy, you're not going nuts. It's a common problem caused by an ignorance of user experience. I don't think we can ever escape the data collection part, but we can always make it better by breaking it up and building it into the flow.

Posted by: Suffian at February 25, 2009 11:16 AM


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