From the UK, an unusual viral marketing idea. The British singer-songwriter Tallulah Rendall has decided to surprise and please her fans with a little gift. As explained on Cool Hunting the idea of the viral vinyl is that each person who walks through the door of Bush Hall in London on 6 August 2008 will receive a vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient can then pass onto friends.

Surely an interesting idea that mixes the digital and the material word and definitely makes us remember that "viral marketing" or, better, "word of mouth" is actually older than the Web itself.

In the UK Topshop has recently given customers the opportunity to star in their own iconic fashion shoots. Topshop created a series of temporary photo studios in three stores, using a set-up that fashion photographer Helmut Newton created thirty years ago. Customers received a print of their fashion shoot, and the images were also posted online.

If you think about it, the idea of having consumers photographed in a retail environment isn't new, but TopShop managed to it differently, adding a strong fashionable and PR angle to the idea. Helmut Newton is an icon of fashion photography and the use of The Newton Machine, is an appealing opportunity young consumers looking for "gravanity" just can't afford missing.

via Springwise.

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