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HP, Change and Hype

February 9, 2004 at 2:16 by Martina Comments

Hewlett Packard today launched its new advertising campaign to date targeting enterprise customers under the banner of “change +hp.”
As explained in the press release the campaign will run through multiple channels, with a 16-page insert appearing in today’s Wall Street Journal and New York Times, as well as online advertising, television and outdoor. All the creative can be found on HP website.
If you want to know more about HP advertising and marketing initiatives, you can also read an article by Meg Carter on The Guardian, which analyses “Hype” a sponsorship for online artists or, as HP defines it “platform for the designers of tomorrow”. The gallery is also available online, but it’s not clear what is exactly…

2 Responses to HP, Change and Hype

  1. jonathan says:

    Big computer manufacturers like HP are going to have to “change” themselves, too, with dwindling sales and cut-rate competitors…

  2. Sara says:

    I think HP is realizing that they have to change their “olden ways” and adapt to the 21st century’s way of thinking.
    I luv their new ads!

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