Digital advertising and marketing: only the best ideas worldwide, since 2003

A new chapter in integrated marketing

February 19, 2004 at 10:36 by Martina Comments

The case study of Mitsubishi “See what happens” campaign, explained on iMedia Connection by Joseph Jaffe, tells us that online advertising has taken a step further in its consolidation process. It’s all about integration or, better, as Mr Jaffe says it’s all about “the convergence of form and function; TV and the Web; idea and execution; brand and business”.

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