Digital advertising and marketing: only the best ideas worldwide, since 2003

A Formula 1 challenge

March 29, 2004 at 8:40 by Martina Comments

“Lap of Honour” is a new race advergame created by Panlogic to promote The Daily Telegraph Formula 1 coverage. The game also encourages users to challenge friends through the Pro Fantasy Formula 1 site, aiming at generating a viral effect.

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