Digital advertising and marketing: only the best ideas worldwide, since 2003

Fanta’s rich media

July 2, 2004 at 8:16 by Martina Comments

Genetsis has developed a banner campaign to promote Fanta Free, a new low calories softdrink just launched in Spain. The creativity includes more than 20 rich media formats, and is based on the concept of “lightness” as the drink itself, allowing users to interact with the ads, moving them around the screen.

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