Just launched - A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!
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“The Whispering of the Shrew”
Nothing very original about misogynistic beer ads.
Coors refined the genre. But this does have a really unpleasant subtext.
It’s a funny spot but the concept behind a “mild beer” seems more interesting and the spot doesn’t really communicate it very well. But funny.
Yes…very Australian - misogyny and an American cowboy! The schlub with the inexplicably hot girlfriend is a fairly international trend though…