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The Playground Barometer

February 2, 2009 at 8:54 by Martina Comments

From Sweden, a great example of interactive banners that take full advantage of the power of online media. Depending on the weather conditions in the city where you are connecting from, you get a different recommendations on the jacket you should wear.

Basically the rich media recognizes your IP address and it’s able to connect and match a weather forecast service with the product database. What is also smart is the fact that you can type your next destination, getting both the weather conditions and therefore the suggested product to wear there.

The only (huge) pity is that there is no ecommerce store connected to the banners. So basically they create a need, but they are not able to satisfy it when you click. Of course it’s a pity for Playground, but a great inspirational idea for other etailers ;-)
The agency is Ã…kestam Holst.

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