Pupils, let’s study maths
In the UK the government has launched an online campaign to encourage more children to study maths and science.
It’s a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds 
in order to realize the variety and breadth of careers that science and maths qualifications can lead to.
From a sociological point of view, I must say that it’s interesting to see that another government, after Japan, also feels the need more engineers and less “creative” people.
The agency is Glue London.
via Revolution Magazine.
I think this campaign is a great idea. It really gives kids an inside look about why it is important to learn about math and science. I remember when I was younger, I always wondered how algebra or chemistry was going to help me in the future. I would like to see a campaign like this in the U.S.
I like the use of testimony from each professional example. The dry facts such as salary and educational info were woven into a real-life example. As a student, it is a good motivational tool because I can see what my current investment is for a future benefit. It also is beneficial to those who have an idea of what they want to do, but are unsure of the route to get there.