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Isaiah vs Fabio: You decide the New Old Old Spice Guy

July 27, 2011 at 9:30 by Tim Comments

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the Internet Arena.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

The rules of this video combat are dead easy for all users. By watching, sharing, commenting and tweeting about either camp you contribute to the outcome. We’ll be curious to learn more about the tallying going on in the background.

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