Canal+ The Bear

Warning : this is just a tv copy.

But a good one.

As our motto on Adverblog is “Show the best, forget the rest”, I consider this new copy from BETC Euro RSCG Paris for French Tv channel/broadcaster Canal Plus is really worth sharing.

It is fun and really matches the Canal+ positioning, whose goal is to promote cinema.

After all, simple advertising when it is good can be far more interesting and entertaining than interactive tricks you already experienced a hundred times.

The French agency has been doing an amazing and consistent job for Canal+ recently. You can enjoy a previous great movie here.