Digital advertising and marketing: only the best ideas worldwide, since 2003
Author Archives: Mark
The Scratch Banner
Nobody likes clicking on banners… well maybe media agency types. As they say - Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Read more…
ASICS Kerri Cannon In Your Face
For this year’s World Series Of Beach Volleyball, ASICS gave fans, both at the event and at home, a chance to experience the power and accuracy of ASICS elite athlete, Kerri Walsh Jennings. How? With the Kerri Cannon, a remote-operated spiking machine that offers those (teams of two) brave enough to face it, a small taste of what it feels like to play against an elite player like Kerri and possibly cop a volleyball to the face Read more…
Taxi Stockholm launches interactive tourist guide
In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Read more…
Stop. Think. Respect.
‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. Read more…
Playboy Generation
Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…
End of the World via Social Media
Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…
The Hitchcock Obsession
A digital experience created as a tribute to Sir Alfred Hitchcock and Mr Christian Louboutin (the shoe dude). Find the hidden Hitchcock and unlock secret Louboutin shoes. It’s pretty heavy loading so allow some time Read more…
Seven Digital Deadly Sins
An engaging deep-dive into the seven digital deadly sins. With rich layers of information, including live action video, articles from The Guardian and user-generated statistics. In the end we are all sinners. Read more…
Intel Ben Saunders Polar Explorer
Updated: This is haunting and fun. Polar explorer Ben Saunders 1800 mile Antarctic expedition is faithfully recreated using GPS, topographic and weather data combined whilst out on the ice. A digital legacy to Scott. Enjoy Read more…
Cannes Future Lions Winners
Adam Radi and Mathias Trads have won the Future Lions contest in Cannes. By converting fans passion into energy, using Vibrational Energy Sheets, IBM power the Favelas in Rio during the 2014 world cup. Great idea from these up and coming legends. Read more…
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