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Tag archives: banks

Stop The Aussie Invasion!

on May 18, 2008 by Martina Comments

The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more important in the country.

Your mission is to hit the bankers with pavlova cakes… and if you need a bank in New Zealand, Kiwibank is the answer for you. The agency behind is Total Direct.

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Making banks look human

on October 18, 2005 by Martina Comments

In the UK Barclays is about to launch a campaign to position itself as a customer-friendly bank (via Brandrepublic). It is going to be the biggest advertising campaign in four years and it will basically focus on making the bank look “human”. The ads, created by Bartle Bogle Hegarty will portrait Barclays’ staff as inventive and friendly. Recently in Italy San Paolo Group did the same thing. It launched a campaign with a touch of irony starring its employees describing in an interview their role in the bank. The pay-off they used is “San Paolo, less bank more Mario” (or whatever was the employee name). I think it is interesting to note the similar approach. Is it because their image has deteriorated or because the new consumer requires a brand to talk his same language?

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