Tag archives: cars decision making

Suzuki, the family car

Palette, the new car by Suzuki, is really ugly, but the Japanese site to present it is really nice (and weird). It’s something between Mary Poppins and Charlie Chaplin, with animations and a story telling sweet and definitely unusual.

As usual, I don’t speak Japanese, so I don’t understand a word, but I like to point out the different communication approach chosen by Suzuki to present its new family car. I can imagine kids sitting at the PC with their parents browsing through the site to discover the animated stories.