Digital advertising and marketing: only the best ideas worldwide, since 2003

Google’s plans for the future

on February 18, 2004 by Martina Comments

On Editor & Publisher Carl Sullivan presents an interview with Google co-founder Sergey Brin. Five questions and five answers to talk about online contextual advertising with a specific look at how the newspaper industry is taking advantage of this solution.

File under: adsense, contextual ads, google

Testing Google AdSense

on September 12, 2003 by Martina Comments

According to InternetRetailer.com some web sites have expressed concerns about the effectiveness of the AdSense program. A study by NewGate notes that AdWords program is far more effective. Interesting the opinion of Tom Dugan president of NewGate who “contends that the results of the NewGate study point to an inherent weakness in contextual ads � that they catch consumers at a time when they are not likely to be in a buying mood”. Just the opposite opinion of the one I’ve received last week from Massimiliano Magrini, Head of Sales di Google Italia. Dugan’s point of view is very interesting and I might tend to agree with him, even though I think that before talking about theories, predictions and opinions on the matter, it should be better to have a look at more comprehensive AdSense results.

File under: buying mood, contextual ads, google critics

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