Digital advertising and marketing: only the best ideas worldwide, since 2003

FIFA Street 3

on January 29, 2008 by Mark Comments

To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn’t make it less interesting. Anyhow, it’s made by W+K Amsterdam and launched across Europe.

File under: fifa 08, viral marketing

Can you Fifa 08?

on October 3, 2007 by Martina Comments

EA Sports has launched a mini-site to promote the 2008 edition of the videogame Fifa. Can you Fifa 08? features a series of videos in which popular players like Ronaldinho, Ramos and Rooney are challenged to imitate themselves and replicate on improvised pitches the tricks they perform in the videogame. The site has a good interface and an interesting map that allows visitors to navigate through key moments of the video. Unfortunately the overall Fifa experience is not as smooth as it might have been. Can you Fifa 08? only features the campaign videos, to find out more about the game you have to migrate to another site, much more traditional and, I’m sorry, “boring”. It would have been great to see the campaign concept exploited to a deeper and more integrated level.

File under: fifa 08, video experience

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