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Tag archives: floating ads

Online ads, let them float

on August 24, 2005 by Martina Comments

According to Robert MacMillan of the Washington Post, users are not annoyed by floating ads (but he is). The journalist talked with a few publishers and advertisers who explained customers haven’t complained about this form of rich media moving around the screen. Pop-up and pop-unders are perceived much worser they said. I tend to think people hasn’t complained over floating ads just because they haven’t been asked the right question…

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