Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: hornbach

Hornbach the German Tank Hammer

on July 7, 2013 by Tim Comments

Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers). Read more…

File under: ,

Advertise here