Tag archives: meetic

Branding campaign for Meetic

Dating site Meetic has invested 10 million euros in a pan-european campaign. They have decided to change their marketing approach differentiating the brand image from the competitors by avoiding the “classic” boy & girl image. Journal du Net (in French) dedicates an extensive article to the campaign which debuted in France on November 29. The article quotes C

File under: brand, meetic, new image

The perfect job: matchmaking

El Mundo, a Spanish magazine, presents an interview with Marc Simoncini, founder of Meetic, the matchmaking community. Mr Simoncini is enthusiastic about his job and says:

“”Me gusta lo que hago, gano dinero y reparto felicidad: tengo el trabajo perfecto”

He likes what he does, he earns money, he distributes happines: he’s got the perfect job…

File under: interviews, meetic