Tag archives: product experience

Surf with O’Neill

O’Neill is online with a new website, refreshing and young as the brand aims to be. From the first click you have to decide whether you want to discover the women or the men version, and this is already an important decision that has been taken (by the brand, not by the consumer as, in my opinion it’s a bit brave yet praiseworthy to separate in such a strong way the two experiences.

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