Digital advertising and marketing: only the best ideas worldwide, since 2003

Get a (Third) Life

on March 29, 2007 by Martina Comments

The new KitKat spot in The Netherlands, created by UbachsWisbrun/JWT. Amusing!

File under: kitkat, second life

Reuters, real news from the virtual world

on October 23, 2006 by Martina Comments

Reuters news agency now has a correspondent from Second Life. His name is Adam Reuters and will be reporting from the virtual world. As explained on Three Minds @ Organic blog, his goal is to observe and report on the intersection between real and virtual economies and how Second Life is evolving. Of course, Adam Reuters has a blog to present his articles, and a tiny space on his homepage allows users to convert Linden Dollars (Second Life’s official currency) to US dollars, Euros Pounds and Yen. On top of this, Adam shares his daily agenda through Google Calendar (!!).

File under: blog, reuters, second life

The “Second Life” of Leo Burnett

on September 29, 2006 by Martina Comments

Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett’s online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new “virtual” department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life. Update: if you’re interested in Second Life, I also reccomend you this article published this week on The Economist. Update n. 2: Bartle Bogle Hegarty has the same plan has Leo Burnett, read more on The Guardian.

File under: Bartle Bogle Hegarty, leo burnett, second life

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