Digital advertising and marketing: only the best ideas worldwide, since 2003

You know you’re doing something right when a Super Hero wants to be part of your advertising campaign.

on April 1, 2014 by Bridget Comments

The Evian Baby saga is impressive (we’ve already written about it here). The Baby & Me sequel launched today and guest stars the Amazing Spider-man & Spider-baby. Read more…

File under: advertising, best, brand collaboration, evian, outdoor, sony, spiderman

Marvel Universe goes wireless

on December 13, 2004 by Martina Comments

Mforma has signed a deal with Marvel to distribute its entertainment content worldwide, except for Japan. MFORMA will also co-publish selected Marvel-based mobile games with Activision. The offer will include heroes as Spider-Man�, X-Men�, Fantastic Four�, Incredible Hulk�, Captain America�, Daredevil�, Iron Man�, Blade�, Ghost Rider�, Elektra�. In addition to distributing the new Marvel content through MFORMA’s global network of more than 100 wireless operators in 39 countries, MFORMA will create and host Marvel Mobile, a branded wireless and online website featuring informational, promotional and transactional links to all Marvel Mobile content. Bruno Maglione, president of Marvel International commented:

“Wireless entertainment has been talked about for several years now, but we have really seen the industry starting to break into the mainstream in this past year and we expect that trend to continue into 2005 and beyond. Accordingly, the timing is right for Marvel to develop its presence in this medium especially as our brands synch perfectly with the most popular emerging applications and the user profile we see developing.”

File under: marvel, mobile content, spiderman, wireless content

“Legolized” Spiderman

on July 14, 2004 by Martina Comments

Lego has launched a mini-movie to help promoting Spiderman 2. The “legolized” version of Spiderman is available on Yahoo!.

File under: lego, spiderman

Adverblog