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Tag archives: think tank

Yahoo and the Big Brother for creatives

on November 3, 2005 by Martina Comments

A crazy idea from Yahoo! Australia & New Zealand. As Bandt (reg. req) reports, Yahoo “will send rotating teams of creatives to live and work in a transparent box as part of an innovative experiment to champion the “power of online creativity”. The Think Tank box is a fully-functioning creative studio with a desk, PC and white boards. It will house creative teams from various advertising agencies who will work four to eight-hour shifts, 24/7, creating campaigns based on the briefs submitted through the site (down at the moment Yahoo’s idea aims at promoting the online medium among traditional marketers and advertising agencies, in order to convince them making online marketing a major component in their future campaigns. Yahoo marketing director Brett Corrick explains on Australian IT:

We want as a brand to do things that are a bit disruptive and not safe. We thought we should create a place for people to test the medium.”

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