Last Friday the Australian Interactive Awards were held and HOST won the Best of the Best. It was a great site that allowed users to message friends/siblings in Oz to go home for a visit. The site integrated with outdoor billboards where New Zealander's live in Oz.
As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.
Meet your maker...or breaker. The Andy's new site gives your best creative a thumbs up or down.
With the 'Instacritique Work System'. the 2008 International Andy's pits your best spot against five of the best creative judges in the arena--namely Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites--and not to mention, an average man on the street.
Creatives simply upload their work into the system, select from five facets of motivation - Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me - -select their judge of choice and click on the "I'm Ready" button to see how they fare.
We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I'd love to share with you. We also had a really cool site that supported the campaign that unfortunately is not live anymore :-( Hope you like the TVC anyway.
Silver Lion winning Coca-Cola commercial 'Happiness Factory' (from W+K Amsterdam) now opens it's doors and gives you a 'behind the magical scenes' in this e-documentary. Some of the voices are done by actual Coca-Cola employees
Yes, yes, yes, we have won! Today is one of the happiest days in my career, the Cannes Grand Prix, the Cyberlion, I can't believe it!!
Having been the project manager of this incredibly crazy idea, i'm so proud of having worked with the Farfar team and my wonderful colleagues in Diesel (Miguel, Lucinda, Giulia, Richard and Marc) to create an experience that has been so challenging, but most of all so funny to live. It's a kind of magic, wow!
Cannes has begun for this year. So what are your choices for the gold Cyber's?
My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital the judges (and the whole event itself) can't be seen as "old school". Well it's just my opinion...
The winners of the annual Dutch SpinAwards (interactive marketing awards) were revealed last Thursday. After selecting a shortlist of 37 ads out of over 300 entries submitted, the jury awarded a total of 13 SpinAwards - 6 gold and 7 silver. Among the golden Spin winners the impressive child suffering campaign (best online campaign) and the Feel Volvo C70 website (best website concept). Also a gold Spin for the Heineken Skypecast (innovation award) in which I was closely involved. Check all the winners on the SpinAward website (in Dutch).
The winners of the first Dubai Lynx Awards, the new leading creative advertising competition for the Middle East and North Africa, were revealed yesterday. After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies. The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial ‘Females’. View all the winning work.
The Brussels based agency Mortierbrigade and recent award winner at the Cannes Advertising Festival, has placed the Bronze Lion it won for sale on eBay. They won the award for a guerrilla campaign called "Moved to eBay.be" (made for the auction site). The reason they want to sell the award is because they want to share this with the eBay community.
A little bizar if you ask me but if you are eager to have an award and if you are up on paying 1020 Euros, go ahead and bid. Because that's the price it's at at this very moment. The auction still lasts until 29-jun-06 17:42:07 CET.
About the campaign:
Mortierbrigade had created stickers that they placed on shop windows. The text on the stickers was "Moved to eBay.be".
In France, le Clics d'Or 2006, the awards for the online advertising excellence have been announced last week. The Grand Prix du Jury has been assigned to the Netvibes aggregator. The other prizes have been assigned according to categories defined by marketing goals (to inform, to amuse, to sell etc...). Among the others, Wonderbra with "Experience WonderYou" created by Publicis has been named the best designed website.
via Coloribus a funny outdoor installation in Wien to promote Momax shower curtains. If you don't feel like watching the ugly man, just pull the curtain...Looks better, doesn't it?
The ad is an idea of Demner, Merlicek & Bergmann (Austria) and it has recently won the Golden Award of Montreux, 2006 (Gold Medal) for Home Furn.
This ad by DDB Sao Paulo for Companhia Athletica won the Clio Award 2006.
Do you like it? Personally I'm not very convinced. It reminds me of a much better commercial done by Nike a few years ago. Do you remember "tag it"? That was cool!
