March 03, 2008
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| The Showdown Interactive |
Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :)
Last year, One Show asked us to develop the image for their Interactive competition in 2008.
As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.
Continue reading... "The Showdown Interactive"
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October 22, 2007
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| The Hottest Digital Agencies Around |
Adage today has an article in which it highlights the hottest digital agencies on the market. Interesting if you're thinking about running a pitch to give some fresh air to your brand online. But watch out, they listed only the "independent" agencies, so you won't get the whole picture, but just the its indie revisited version.
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May 30, 2007
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| Your consumer cannot be found |
While Mark is looking for ground-breaking and usable agency websites, Shedwa points at this great example. At first glance you think the page cannot be found, but a second look learns you so much more. The connection to your consumer cannot be found. Read further and you'll see how simple and strong an agency message (and website) can be. Kudos for Westwayne!
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October 26, 2005
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| Accounts of the week |
Coca-Cola has hired AKQA as its global digital agency. The business should be worth about £3m.
Wieden & Kennedy Amsterdam has been appointed by UPC Broadband (owned by Liberty Media) to reposition its brand throughout Europe.
Leo Burnett has won the international Samsung account.
Ketchum will manage Starbucks' PR account in Germany.
After winnin NTL and Sony Ericsson's digital accounts Soup will open a new office in London
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September 13, 2005
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| Accounts of the week |
Leagas Delaney has won the creative account for Blackberry.
EasyJet has shortlised five agencies to handle its pan-European account: Omnicom's AMV BBDO, Interpublic's Lowe, WPP's Ogilvy & Mather and Publicis' Saatchi & Saatchi.
AdAge reports Lowe's has awarded its $315 million advertising and media business to Omnicom Group's BBDO and OMD.
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September 08, 2005
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| New accounts for Crispin Porter & Bogusky |
Crispin Porter & Bogusky Miami, one of the most talked about agencies of the year has won to big accounts: soft drink Sprite and automaker Volkswagen. Consequently to the Volkswagen account assignment, the agency announced it has resigned its account for BMW's Mini USA.
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September 07, 2005
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| Bacardi is looking for an agency |
Bacardi Martini is looking for a single agency to run its its £90m Bacardi rum creative account on a global basis. BrandRepublic explains Fallon is currently handling the account in the UK, while David and Goliath manages it the US and McCann Erickson takes care of it in several international markets.
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September 06, 2005
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| Enpocket and Tequila, partners in mobile marketing |
Big advertising and direct marketing agencies are getting ready for the mobile challenge. Tequila, for example, has announced today it has joined forces with Enpocket to integrate mobile in its direct marketing activities. The alliance, which is thought to be the first of its kind in the industry, means that Enpocket's mobile marketing technology and experience in delivering campaigns
for over 400 brands since 2001, is accessible to TEQUILA\'s global network of 48 offices in 34 countries. Peter Larsen, CEO, Enpocket commented:
"We are delighted to be driving this step change in the industry by joining forces with one of the biggest global agency networks. For mobile marketing to succeed it needs to be integrated effectively with traditional customer acquisition and retention activities. Our relationship with TEQUILA\ means global brands can now take full advantage of the benefits mobile can deliver."
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August 19, 2005
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| Short marriage for KPN and FHV BBDO |
Media & Marketing Europe reports KPN Telecom, the Netherlands’ biggest advertiser, has fired its advertising agency FHV BBDO less than two months after the sudden departure of three of its four directors. The agency will continue working for KPN to manage its Hi mobile business.
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August 02, 2005
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| Accounts of the week |
BBC World has decided to review its advertising accounts in India. Currently Euro RSCG (for creative) and The Media Edge (for media buying) are in charge.
Sony is looking for a digital agency to take care of the launch of its PlayStation3.
Bacardi has decided to move its Bombay Sapphire account to KSL, the same agency that plans and buys ads for its Grey Goose Vodka.
Gulf Air has picked OgilvyOne to handle its interactive account and work on CRM programs.
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July 11, 2005
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| R/GA dressed for success |
Congrats to my friends at R/GA for the article appeared today on AdAge celebrating the success of the agency led by Bob Greenberg.
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July 04, 2005
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| Accounts of the week |
British Airways is looking for a new agency after ten years of love with M&C Saatchi.
Strawberryfrog has been named agency of record for Harris Direct.
Saatchi & Saatchi has opened a new office in Kuwait.
Hotels.com has named Avenue A/Razorfish, as its interactive agency of record.
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| 4 agencies against global warming |
The Guardian has challenged four top agencies to develop a concept to convince people global warming is a serious issue. Click here to read what did TBWA\London, Saatchi & Saatchi, Strawberry Frog and Soul came up with.
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June 24, 2005
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Accounts of the week
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June 23, 2005
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The Cyber Lions winners
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June 20, 2005
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Vespa picks KraftWorks
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June 16, 2005
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Cinzano looking for an agency
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June 08, 2005
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Accounts of the week
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June 03, 2005
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Strawberry Frog wins Heineken and Tiscali
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May 26, 2005
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Vertu picks Agency.com
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May 20, 2005
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Interactive accounts of the week
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Deutsch loses Monster
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May 16, 2005
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Industry@Saatchi R&D dept. launched
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Framfab acquires Oyster
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May 09, 2005
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Lost Boys acquire DAD
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April 21, 2005
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Yahoo! Europe appoints OgilvyOne
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April 15, 2005
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One in, one out for I-Level
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April 13, 2005
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In Europe LG picks Euro RSCG and Starcom
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Top online planners in France
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February 24, 2005
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Two campaigns for Olà
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January 19, 2005
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People on the move (in Europe)
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January 12, 2005
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People on the move in Europe
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Something new at Espotting Spain
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November 22, 2004
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Fresh ideas in The Netherlands
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November 09, 2004
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Grolsch wants to invest more online
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August 27, 2004
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BA looks for fresh ideas
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July 07, 2004
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Mobileway invests in Asia
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July 02, 2004
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R/GA leads the way
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July 01, 2004
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Online advertising is bouncing back
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Are looking for more cool interactive ideas? Check the archives
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