Digital advertising and marketing: only the best ideas worldwide, since 2003

Online advertising, branding and direct response

May 20, 2003 at 11:09 by adverblog Comments

Does online advertising influence branding or yield direct response? This is the key questions to which eMarketer tries to give an answer. In today’s newsletter David Hallerman, using DoubleClick’s numbers, explains that marketer are in increasingly understanding and taking advantage the Internet as powerful medium for both branding and direct response campaigns.

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