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B2B E-mail Open Rates Higher Than B2C

October 21, 2003 at 2:52 by Martina Comments

A recent study by Opt-in News indicate that newsletters targeting business professionals boasted a 71 percent open rate, while B2C e-zines receive are opened only in 41 percent of the cases. B2B direct e-mail also fared better than the B2C counterpart. CyberAtlas presents a complete overview of the study featuring several interesting number on spam and email marketing.

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