Digital advertising and marketing: only the best ideas worldwide, since 2003

B2B E-mail Open Rates Higher Than B2C

on October 21, 2003 by Martina Comments

A recent study by Opt-in News indicate that newsletters targeting business professionals boasted a 71 percent open rate, while B2C e-zines receive are opened only in 41 percent of the cases. B2B direct e-mail also fared better than the B2C counterpart. CyberAtlas presents a complete overview of the study featuring several interesting number on spam and email marketing.

File under: email marketing, newsletter, open rate, opt-in

McDonald’s targeting McMoms online

on July 25, 2003 by Martina Comments

As reported on Yahoo! News, McDonald’s Appeals to Mothers With Web Promotion. It’s basically an e-mail marketing campaign run through a newsletter that aims to draw more mothers into the restaurants with coupons, parenting advice, and health and nutritional information. Well, personally I would rather focus on targeting teens directly. As a mother I would never suggest my children to eat at McD, they will just go there with friends because a “cool” teen experience. Anyway, a suggestion… eat pasta, it’s much healthier!

File under: email marketing, mc donald's, mcmoms, newsletter

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