SonyEricsson: the internet is undervalued
Online ads work for branding, says Andrew Warner, the global brand director of SonyEricsson. His opinion is reported in an article on intellagencia.com:
“People who say online advertising doesn’t build brands are talking absolute rubbish.”
The Internet potentials are usually undervalued. Online ads are often promoted as cheap. This definition carries a negative implication that mines the reputation of online advertising.
