Digital advertising and marketing: only the best ideas worldwide, since 2003

SonyEricsson: the internet is undervalued

November 22, 2004 at 5:15 by Martina Comments

Online ads work for branding, says Andrew Warner, the global brand director of SonyEricsson. His opinion is reported in an article on

“People who say online advertising doesn’t build brands are talking absolute rubbish.”

The Internet potentials are usually undervalued. Online ads are often promoted as cheap. This definition carries a negative implication that mines the reputation of online advertising.

Comments are closed.

Advertise here