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Toyota promotes the Aygo through Yahoo!

May 13, 2005 at 10:13 by Martina Comments

Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK.
Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.

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