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The Tropicana Breakfast Club

June 16, 2005 at 8:19 by Martina Comments

In the UK Tropicana is running an on-pack loyalty promotion in association with British Airways, Classic FM and The Sunday Times. In August the juice brand will start giving away a BA Club Europe weekend break for two, to one of 31 different European countries. Consumers can already sign up for a chance to win visiting the Tropicana Breakfast Club site.
A huge advertising campaign will support the competition (£12.3 million is the investment in branding for 2005). The Tropicana’s marketing ideas, as explained by the PepsiCo Trade Marketing Manager Nicky Seal, are to engage Tropicana’s drinkers, drive brand awareness and reinforce the juice number one positioning on the UK market.

One Response to The Tropicana Breakfast Club

  1. ray bruchez says:

    just like to win a sunny break with british airways and wind down for a couple of days enjoying all the nice things in life!

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