How dirty can you go?

Last year we had “Come Clean“, now it’s time for “Stain Art“. Siemens Appliances UK has launched an online contest for artists (?!) who want to create “dirty” t-shirts. The best creation will their new auto stain removal washing machine. The concept isn’t extremely innovative but, don’t worry, you can go crazy with a wide range of stains: grass, blood, baby food, chocholate, sweat and much more!

The agency behind is Nexum Creative from Turkey, which is also interesting to point out as the client is British.
Devil’s advocate question (also coming from personal experience): are UK agencies getting too/very expensive?