Animated short movies to promote your brand. It’s relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola’s Happiness Factory and Wilkinson’s Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate break.
Via Culture Buzz
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Actually, the site is made by the same team that did Fight For Kisses: JWT, Wanda and Grouko.
While still great, if you look closely, the same ingredients are there: cg animation, a game and a rich microsite.