The Big Warm Up

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It’s called the Big Warm Up.

The project is interesting not only because it aims at driving attention to the social issue but also because it’s very well executed with a great soundtrack and a very nice use of infographics.

Of course aesthetic shouldn’t be the main aspect by which we evaluate a social campaign, but this is definitely a good indicator of the extra care agencies and charity organization are putting into online communication.