Experience the Life of Pi
Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged 
with the story.
If you think about the plot, this idea is pure genius. And probably the “wow” effect manages to overcome to discomfort for watching a two-hours movies without the chance of laying your back. No wonder why in France the title of the movie is actually “The Odyssey of Pi”…
