Digital advertising and marketing: only the best ideas worldwide, since 2003

IAB releases 2002 online ad spend figures

on May 19, 2003 by adverblog Comments

The IAB has released a detailed breakdown of its 2002 online ad spend figures which, it says, proves online has finally ended its reliance on its traditional sectors, including hi-tech and media. Read the news as reported byNew Media Zero.

File under: IAB, online ad spend

VeriSign joins the XMOS research

on May 19, 2003 by adverblog Comments

Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB’s site.

File under: IAB, online standards, research

Nike named Advertiser of the Year

on May 18, 2003 by adverblog Comments

Nike has been recently nominated Advertiser of the Year at One Show Interactive. In its latest issue Ad Week talks about Nike’s interactive strategy and about the evolution of online advertising since its very beginning. The focus, of course, is on rich media, and in the use of interactivity and games to get consumers’ attention and loyalty.

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