Author Archives: Jeremy

GEOX create 7 days of rain in Barcelona

The retailer made a brilliant and awarded campaign last year together with Norwegian agency SMFB by taking their footwear to the wettest place on earth but this year’s campaign has a more everyday feel.

Meet Tom. He’s the latest test subject for GEOX’s waterproof shoe the Amphibiox. And the team have put him in waterproof footware for 7 days in Barcelona.

Read more…

Chipotle uses Fiona Apple to launch mobile game

Content is the hero of the latest effort from the fast food chain. This infectious story is pure simplicity: great animation, great music, a clear moral message. The Scarecrow, connects childhood innocence via stories like Wizard of Oz, Animal Farm and Charlie and the Chocolate Factory (Fiona Apple covers the 1971 film’s song Pure Imagination) in promoting their stance against other food chains that continue to use mass production techniques.

Read more…

British Airways will make you miss your mother

British Airways launched an online video encouraging families to reconnect. Published last month, it aim is to help promote flight services that connect North America with India. The long form content tells the story of a mother in India detailing the pain of separation that has been caused by not seeing her son for since he was 17. [Warning: tissues may be required.]

Read more…

True music fans get free magazine

Billboard magazine have launched a app for mobile devices that rewards dedicated music fans with a free copy of their magazine. Called the Fan Check Machine, the catch is you have to prove that you have at least 20 tracks on your MP3 device. The execution is simple and the obligatory case film show the app in action.

Read more…

Adidas light up Leo Messi

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…