Tag archives: banners

Banners & advergames: roll over and play

Last week, I blogged about Kellog’s banner with an advergame inside and I thought wow, this is really cool and innovative, I’ve never seen this before! Well it is not that I’ve changed my mind about it, but I’ve found out that also here in Europe some agencies have come up with similar ideas… For example Agency Republic has created a banner campaign for the mobile operator O2 with a banner containing three mini online games. As New Media Age explains, when visitors roll over the banner, three hot air balloons appear, promoting the O2 Pay & Go option, and challenging people to play and win free minutes and sms. In France (thanks Damien) IBM and Roland Garros have created a wonderful interactive banner: when it expands, you are invited to join an online tennis game. You create your own player, choose the playground and then invite another online gamer to play with you. Unfortunately I haven’t been able to see the banner in action but the idea, as described, sounds really cool.

File under: advergames, banners, innovative advertising

New study on banners & branding

NMA reports of a study by Bunnyfoot Universality on banners. Despite the funny name of the research company, the results are quite interesting, although they don’t say anything new: online banners build brand awareness, even if people don’t click on them.

File under: banners, brand awareness, online ads, usability

Banner drive retention

On MarketingWonk Tig Tillinghast reports today of a recent study by the University of Chicago business school that banner may be the most effective ad in helping retain customers. Well, once again someone saying that you can’t measure banners’ effectiveness by counting the clicks. It’s all about branding, delivering and reinforcing a message.

File under: banners, branding, customer retention, online ads

Online ads sales continue to grow

On Yahoo! News, Carl Bialik of the WSJ talks about the healthy state of online advertising industry. According to the Interactive Advertising Bureau, second-quarter online-ad sales were $1.66 billion, up 14% from a year earlier and 1.7% from the previous quarter. The article talks also about formats, saying that paid-search ads are rising, while banners are slowing down. However it’s interesting to read the opinion on the matter of Pete Petrusky, director of new media for PricewaterhouseCoopers:

“Search has grown at the expense of other formats. I don’t think that’s a long-term trend”.

File under: banners, formats, online ads, paid-search