Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: instagram

Birds Eye Picture House

on May 14, 2014 by Tim Comments

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

File under: , ,

Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

File under: , , ,

Instagram fame at heart of the latest Mercedes-Benz USA campaign

on July 30, 2013 by Mark Comments

From Jeremy Brook. How do you promote a US$30,000 car like the new Mercedes-Benz CLA to fashionable and image conscious Millennials? Instagram features at the heart of the latest US campaign for the brand. Called Take the Wheel the campaign has enlisted five power-house Instagrammers who are competing with one another for their chance to keep a new CLA if they can secure the most likes from their content. Read more…

File under: ,

Foodies’ tags hijacked for good on Instagram

on January 9, 2013 by Martina Comments

#yummy #brunch #food #foodporn are among the most popular hashtags on Instagram. For some reason people just love to share what they eat, flooding the social network with images of snacks, delicious dishes and plates full of food. So why not take advantage of this visual food overdose trend to deliver a strong social message over the holiday period? This is the story of a social media hijack. A smart (and free) media placement on Instagram to highlight that 5,000 people in Sweden won’t have enough food or shelter this holiday season. Read more…

File under: , , ,

Look at this Instagram (Nickelback Parody)

on December 5, 2012 by Mark Comments

This is a paraody showing the funny side of Instagram delivered using a Nickelback song. The pictures you want to remember. A song you want to forget. Read more…

File under: , ,

Rich Kids of Instagram

on November 10, 2012 by Mark Comments

They have more money than you and this is what they do. Amazing the kinds of blogs arising right now… something to cover every human niche. Any weird niche blogs to share? thanks Bryce Logan

File under: , ,

Hitchcock, Instagram and the creepy you

on November 5, 2012 by Martina Comments

Instagram based contests are becoming trendy. After posting about Dunkin’ Donuts a few days ago, now it’s time to talk Hitchcock, the movie, launching Hitchshots, where users are invited to shot, tag and submit their photos inspired to the master of mystery. Read more…

File under: , ,

Dunkin’ Donuts Instagram contest

on October 31, 2012 by Martina Comments

Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the brand in a simple yet creative way, using the coolest social network of the moment: Instagram. The challenge is pretty straightforward: how would you dress up your Dunkin’ Donuts cup for Halloween? Users are encouraged to decorate the cup with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card. Read more…

File under: , ,

The instagram menu

on October 15, 2012 by Bridget Comments

Who hasn’t taken food photos on instagram?  A new NYC restaurant has jumped on this insight and turned instagram into a service for diners, rather than just using it for a photo competition (as most campaigns do).   A sobre menu design ends with an invitation to take a look at the dishes on instagram via the hashtag #comodomenu

Read more…

File under: , ,

The rise of the visual social network #infographic

on April 28, 2012 by Martina Comments

Browsing around Pinterest today I’ve found via InsideFMM this infographic by John Lanigan which analyzes how images have become the center of our digital social lives. Everybody seems to have the need or the passion (or both) for sharing visual evidence of their lives. Of course technology makes this kind of sharing easy and accessible, but I would love to understand more from an anthropological and sociological perspective about the reasons of such incredible trend. Read more…

File under: , , ,

Advertise here