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Tag archives: carlsberg

Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

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Pepsi Max Test Drive. New hit, old recipe ?

on March 14, 2013 by Laurent Comments

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

Read more…

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Carlsberg cinema experiment

on September 23, 2011 by Mark Comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

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Carlsberg: Where’s the Party?

on June 4, 2009 by Martina Comments

In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.

The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don’t have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts. Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I’m sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out? via

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Win a private jet with Carlsberg

on July 4, 2005 by Martina Comments

In Spain Carlsberg beer is running an online competition which will allow a lucky winner to get a 7 days travel with 7 friends on board of a private jet. To enter the draw, people just have to buy a Carlsberg, get the code and text it via SMS or online. The competition also includes immediate prizes such as Canon digital cameras, iPods and Sony Ericsson mobile phones. The initiative is promoted on-pack and with Tv, outdoor and Internet advertising.

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