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Money in your pockets

on November 1, 2005 by Martina Comments

The International Herald Tribune explores the business potentials of mobisodes and video delivered to portable devices such as iPods, PSP and mobile phones. From Fox to MTV, what are big media companies doing? Will mobisodes ever challenge TV shows? If you’re interested in mobile video, also check out this: Study: 1% of Mobile Subs Use Video.

File under: mobile tv, mobisodes, mtv

CSI on your mobile (maybe)

on September 28, 2005 by Martina Comments

CBS is considering making the popular Tv-series CSI: Crime Scene Investigation available to mobile phones. MediaWeek reports their are thinking about creating so-called “mobisodes” as Fox is already doing with 24.

File under: csi, mobisodes

High interactivity for Adidas

on April 25, 2005 by Martina Comments

New Media Age reports today of an highly interactive campaign launched by Adidas to promote its F50+ football shoes. The creativity includes tv spots, video ads, email marketing and “mobisodes”, short video episodes especially designed for mobile phones.

File under: adidas, f50+, interactivity, mobisodes

Mobisodes go live

on January 30, 2005 by Martina Comments

Cell TV, as the Washington Post (via Yahoo!) calls it, is ready to go live in the United States. It’s the “the latest diversion that wireless carriers are marketing to mobile American“. Sprint, Cingular Wireless and Verizon Wireless have started marketing mobile video in the last couple of months, hoping to reach a wide range of people looking for entertainment while on the move and to replicate the success Cell Tv is having in Japan and South Korea. If you’re interested in the topic, don’t miss the article, it’s pretty good.

File under: cell tv, mobile tv, mobile video, mobisodes

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