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Tag archives: new tech

When the idea is invisible

on March 12, 2012 by Bridget Comments

It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect. I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…

File under: mercedes, mercedes-benz, new tech

Vision of an Augmented City

on September 15, 2011 by Mark Comments

An outlook on the Roadmap of AR and the vision of an Augmented City - where contextual, digital information displayed in the real world is only a fingertip away. The advertising opportunities are endless! It’s all pretty mind-boggling but ohhhhh so cool. Read more…

File under: AR, best, new tech

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